![]() ![]() Even when I’m at that bass pond that drives me insane now, I can see myself in the kids throwing Googan Squad lures. Still, whenever I see a kid riding his or her bike down the street with a fishing rod, I get the warm fuzzies because it’s so rare these days. It’s no secret that fishing has seen an incredible participation boom since the Covid pandemic, which helped app sales soar. One could easily make the argument that more and faster catching is the surest path to new angler retention. I know that Fishbrain and the very similar Fishidy bring a lot of benefits. Unfortunately, it’s getting harder and harder to share what I learned from that mistake with the new generation of anglers that craves fast information and wants the shortcut to success. From then on, I always consider the audience, size of the water, and size of the accessible area. I was deeply crushed, but I learned a huge lesson: You can share the how, what, and why, but when dealing with the where, be cautious. The hate mail to the publication was legendary. I was so blinded by wanting to look like the man that I never considered that the story might piss off other people who fish the same rock pile, many of whom probably had it far more dialed than me. Putting it on paper was a way to solidify that I was the authority on the spot. At the time, I was so proud of everything I learned at that jetty-I felt so dialed. When I was 20 years old-just before the social media boom-I wrote a story for a local magazine detailing the ins and outs of fishing a jetty I frequented for stripers. Spot burning wasn’t invented in the social media era, nor was getting a big head about your fishing prowess. ![]() Brain Games Fishbrain is the biggest app in the game. The good news is that some developers are coming up with ways to incorporate ethics into their apps, but to understand the significance of that, we must first look at Fishbrain-the app anglers love to hate and hate to love. I’d posit that fishing apps produce more burn victims than any other platform. Forums? In my experience, you give away too many goods and your post will get shut down. Facebook and Instagram? Sure, grip-and-grins of trophy fish that show obvious landmarks in the background don’t help. The question anglers should be asking is: How do we forge ahead in the information age without compromising fisheries? To answer it, you must first identify the biggest culprits-in other words, which platforms burn fishing spots the hardest. ![]() But I get sick of rapping about it because it’s an inevitability. I’ve also been the victim of it many times throughout my life. I’ve been accused of it many times in my career in fishing media. It’s not that I think it’s not a problem, or isn’t real, or isn’t capable of altering fisheries, because it’s all those things. At this point, I just kind of hate the term. ![]()
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